Texas State SBDC in conjunction San Marcos Chamber of Commerce welcome special guest Shane Barker as he discusses how to find your target audience and analyze your competitors. He will also talk about the various online marketing methods through which small businesses can promote their newly-created online store and drive traffic to it.

In this live session, you’ll learn:

• How to Define Your Audience Persona
• How to Build an Online Audience
• How to Conduct Competitor Analysis
• What is Online Marketing?
• Industry-Specific Online Marketing Channels
• How to Leverage Online Marketing to Promote Your Store
• Pro Tips and Examples

*REGISTRATION TO CLOSE DAY BEFORE. EMAIL PROVIDING ZOOM LINK TO FOLLOW.

THIS WORKSHOP IS BROUGHT TO YOU AT NO-COST BY CARES ACT FUNDING SUPPORT.

About the Instructor:

Shane Barker, Digital Strategist, Brand & Influencer Consultant who specializes in ecommerce, influencer marketing, product launches, sales funnels, targeted traffic, and website conversions to drive sales. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities, He is also an instructor at UCLA.