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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20200827T160000Z
DTEND:20200827T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Move Your Brick-and-Mortar Business Online (Part 2 of 4 Part Series) by Texas State University SBDC
DESCRIPTION:Identify Your Audience & Create Brand Awareness\n\n\n\n\n\n\n\nAbout this Event\n\n\n\nTexas State SBDC in conjunction San Marcos Chamber of Commerce welcome special guest Shane Barker as he discusses how to find your target audience and analyze your competitors. He will also talk about the various online marketing methods through which small businesses can promote their newly-created online store and drive traffic to it.\n\nIn this live session\, you'll learn:\n\n\n	How to Define Your Audience Persona\n	How to Build an Online Audience\n	How to Conduct Competitor Analysis\n	What is Online Marketing?\n	Industry-Specific Online Marketing Channels\n	How to Leverage Online Marketing to Promote Your Store\n	Pro Tips and Examples\n\n\n*REGISTRATION TO CLOSE DAY BEFORE. EMAIL PROVIDING ZOOM LINK TO FOLLOW.\n\nTHIS WORKSHOP IS BROUGHT TO YOU AT NO-COST BY CARES ACT FUNDING SUPPORT.\n\nAbout the Instructor:\n\nShane Barker\, Digital Strategist\, Brand & Influencer Consultant who specializes in ecommerce\, influencer marketing\, product launches\, sales funnels\, targeted traffic\, and website conversions to drive sales. He has consulted with Fortune 500 companies\, influencers with digital products\, and a number of A-List celebrities\, He is also an instructor at UCLA.
X-ALT-DESC;FMTTYPE=text/html:<div class="g-group l-lg-mar-bot-6 l-md-mar-bot-4  " style="margin: 0px 0px 30px\; padding: 0px\; font-size: 0px\; letter-spacing: 0px\; color: rgb(57\, 54\, 79)\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;">\n<div class="g-cell g-cell-10-12 g-cell-md-1-1" style="margin: 0px\; padding: 0px 15px\; width: 560px\; box-sizing: border-box\; display: inline-block\; overflow: hidden\; vertical-align: top\; letter-spacing: 0.5px\; font-size: 0.933333rem\; line-height: 1.25rem\;">\n<div class="has-user-generated-content js-d-read-more read-more js-read-more read-more--medium-down read-more--expanded" data-xd-wired="read-more" dorsal-guid="bcea338f-e73f-aeaf-c7c0-68b842d93025" style="margin: 0px\; padding: 0px\;">\n<div class="js-xd-read-more-toggle-view read-more__toggle-view" style="margin: 0px\; padding: 0px\; overflow: hidden\; position: relative\; overflow-wrap: break-word\;">\n<div class="js-xd-read-more-contents text-body-medium" data-automation="listing-event-description" style="margin: 0px\; padding: 0px\; font-size: 0.933333rem\; line-height: 1.25rem\;"><span style="font-weight: 700\; padding-top: 0px\;">Identify Your Audience &amp\; Create Brand Awareness</span></div>\n</div>\n</div>\n</div>\n</div>\n\n<div class="g-group l-mar-bot-6 l-sm-mar-bot-4" style="margin: 0px 0px 30px\; padding: 0px\; font-size: 0px\; letter-spacing: 0px\; color: rgb(57\, 54\, 79)\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;">\n<div class="structured-content g-cell g-cell-10-12 g-cell-md-1-1" style="margin: 0px\; padding: 0px 15px\; width: 560px\; box-sizing: border-box\; display: inline-block\; overflow: hidden\; vertical-align: top\; letter-spacing: 0.5px\; font-size: 0.933333rem\; line-height: 1.25rem\;">\n<h2 class="text-body-large hide-small" style="margin: 0px -0.25px 0px 0px\; padding: 0px\; font-weight: 600\; font-size: 1.2rem\; line-height: 1.5rem\; letter-spacing: 0.25px\;">About this Event</h2>\n\n<div class="has-user-generated-content" data-automation="about-this-event-sc" style="margin: 0px\; padding: 0px\;">\n<div class="structured-content-rich-text structured-content__module l-align-left l-mar-vert-6 l-sm-mar-vert-4 text-body-medium" style="margin: 30px 0px\; padding: 0px\; font-size: 0.933333rem\; line-height: 1.25rem\; text-rendering: optimizelegibility\;">\n<p style="margin: 0px\; padding: 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-weight: 700\; padding-top: 0px\;">Texas State SBDC</span>&nbsp\;in conjunction<span style="font-weight: 700\;">&nbsp\;</span><a href="https://sanmarcostexas.com/" rel="nofollow noopener noreferrer" style="color: var(--eds-control\,#3659e3)\; text-decoration-line: none\; cursor: pointer\; background-color: transparent\;" target="_blank"><span style="font-weight: 700\; padding-top: 0px\;">San Marcos Chamber of Commerce</span></a><span style="font-weight: 700\;">&nbsp\;</span>welcome special guest<a href="https://shanebarker.com/" rel="nofollow noopener noreferrer" style="color: var(--eds-control\,#3659e3)\; text-decoration-line: none\; cursor: pointer\; background-color: transparent\;" target="_blank">&nbsp\;<span style="font-weight: 700\; padding-top: 0px\;">Shane Barker</span></a>&nbsp\;as he discusses how to find your target audience and analyze your competitors. He will also talk about the various online marketing methods through which small businesses can promote their newly-created online store and drive traffic to it.</p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;">In this live session\, you&rsquo\;ll learn:</p>\n\n<ul style="margin: 0px\; padding-top: 10px\; padding-right: 0px\; padding-left: 2em\; list-style-position: initial\; list-style-image: initial\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;">\n	<li style="margin: 0px\; padding: 0px\;">How to Define Your Audience Persona</li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;">How to Build an Online Audience</li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;">How to Conduct Competitor Analysis</li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;">What is Online Marketing?</li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;">Industry-Specific Online Marketing Channels</li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;">How to Leverage Online Marketing to Promote Your Store</li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;">Pro Tips and Examples</li>\n</ul>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-weight: 700\; padding-top: 0px\;">*REGISTRATION TO CLOSE DAY BEFORE. EMAIL PROVIDING ZOOM LINK TO FOLLOW.</span></p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-weight: 700\; padding-top: 0px\;">THIS WORKSHOP IS BROUGHT TO YOU AT NO-COST BY CARES ACT FUNDING SUPPORT.</span></p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;">About the Instructor:</p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-weight: 700\; padding-top: 0px\;">Shane Barker\, Digital Strategist\, Brand &amp\; Influencer Consultant&nbsp\;</span>who specializes in ecommerce\, influencer marketing\, product launches\, sales funnels\, targeted traffic\, and website conversions to drive sales. He has consulted with Fortune 500 companies\, influencers with digital products\, and a number of A-List celebrities\, He is also an instructor at UCLA.<br />\n<br />\n<img src="https://img.evbuc.com/https%3A%2F%2Fcdn.evbuc.com%2Fimages%2F107280848%2F20556533466%2F1%2Foriginal.20200729-151227?h=2000&amp\;w=720&amp\;auto=format%2Ccompress&amp\;q=75&amp\;sharp=10&amp\;s=a797bb71b16d92e5b37a2b1b22b864f1" style="height: 375px\; width: 250px\;" /></p>\n\n<div>&nbsp\;</div>\n</div>\n\n<div class="structured-content__module l-mar-vert-6 l-sm-mar-vert-4 text-body-medium" style="margin: 30px 0px\; padding: 0px\; font-size: 0.933333rem\; line-height: 1.25rem\;">&nbsp\;</div>\n</div>\n</div>\n</div>\n
LOCATION:Online Event
UID:e.2626.5155928
SEQUENCE:3
DTSTAMP:20260526T204612Z
URL:https://business.sanmarcostexas.com/events/details/move-your-brick-and-mortar-business-online-part-2-of-4-part-series-by-texas-state-university-sbdc-5155928
END:VEVENT

END:VCALENDAR