About Us

Our Vision -A vibrant and creative eco-driven community united by the empowering symbol of the Mermaid; celebrating our arts, culture and heritage, and fostering river guardianship.

Our Mission -To utilize our creative platform to inspire community engagement and connection among like-spirited partners to support environmental awareness and education for youth.

Mermaid Society of Texas produces an annual city-wide, multi-event festival celebrating our city’s arts, culture, heritage and our most precious resource, the San Marcos River. This 15-day festival has something for everyone! Mermaid Capital of Texas Fest (formally titled Mermaid SPLASH) is designed to be an all-inclusive community platform to inspire connection in celebration of our creative community and river culture. We highlight the San Marcos River by using this platform to leverage engagement for education and protection of our river through various events and activities organized by community organizations, schools, businesses and the like.