Krispy Kreme’s most famous and best-selling product is the glazed, yeast-raised doughnut known as the “Krispy Kreme Original Glazed®.” In addition to the Original Glazed®, each store also offers numerous other varieties of yeast-raised and cake doughnuts. Participating retail stores can also produce shaped doughnuts: hearts, footballs, stars, eggs and pumpkins which are decorated with icing and sprinkles. The Krispy Kreme brand has several unique elements that have helped us create a special bond with our customers. Our Hot Doughnuts Now sign, when illuminated, is a signal to our customers that our signature product, hot Original Glazed® doughnuts are being made. The Hot Doughnuts Now sign is an integral contributor to our brand’s mystique.