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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20200903T160000Z
DTEND:20200903T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Move Your Brick-and-Mortar Business Online (Part 4 of 4 Part Series) by Texas State University SBDC
DESCRIPTION:ROI Calculation & Beyond: Mistakes\, Future of Online Marketing\, and Staying Ahead of Your Competitors\n\n\n\n\n\n\n\nAbout this Event\n\n\n\nTexas State SBDC in conjunction San Marcos Chamber of Commerce welcome special guest Shane Barker as he talks Google Analytics and Google Search Console as well as discuss ROI and its calculations for each business type (product/service). Shane will discuss methods to stay ahead of competitors and common mistakes to avoid. Lastly\, a sneak peek into the future of online business.\n\nIn this live session\, you'll learn:\n\n\n	Understanding Google Analytics & Google Search Console\n	How to Calculate ROI for Your Business\n	Strategies & Tools to Stay Ahead of Your Competitors\n	Common Mistakes of Online Marketing and How to Avoid Them\n	Future of Online Marketing\n	Pro Tips and Examples\n\n\n*REGISTRATION TO CLOSE DAY BEFORE. EMAIL PROVIDING ZOOM LINK TO FOLLOW.\n\nTHIS WORKSHOP IS BROUGHT TO YOU AT NO-COST BY CARES ACT FUNDING SUPPORT.\n\nAbout the Instructor:\n\nShane Barker\, Digital Strategist\, Brand & Influencer Consultant who specializes in ecommerce\, influencer marketing\, product launches\, sales funnels\, targeted traffic\, and website conversions to drive sales. He has consulted with Fortune 500 companies\, influencers with digital products\, and a number of A-List celebrities\, He is also an instructor at UCLA.
X-ALT-DESC;FMTTYPE=text/html:<div class="g-group l-lg-mar-bot-6 l-md-mar-bot-4  " helvetica="" neue="" style="margin: 0px 0px 30px\; padding: 0px\; font-size: 0px\; letter-spacing: 0px\; color: rgb(57\, 54\, 79)\; font-family: ">\n<div class="g-cell g-cell-10-12 g-cell-md-1-1" style="margin: 0px\; padding: 0px 15px\; width: 560px\; box-sizing: border-box\; display: inline-block\; overflow: hidden\; vertical-align: top\; letter-spacing: 0.5px\; font-size: 0.933333rem\; line-height: 1.25rem\;">\n<div class="has-user-generated-content js-d-read-more read-more js-read-more read-more--medium-down read-more--expanded" data-xd-wired="read-more" dorsal-guid="c0149b94-250a-cab8-ba8c-8d9496057ecf" style="margin: 0px\; padding: 0px\;">\n<div class="js-xd-read-more-toggle-view read-more__toggle-view" style="margin: 0px\; padding: 0px\; overflow: hidden\; position: relative\; overflow-wrap: break-word\;">\n<div class="js-xd-read-more-contents text-body-medium" data-automation="listing-event-description" style="margin: 0px\; padding: 0px\; font-size: 0.933333rem\; line-height: 1.25rem\;">\n<div class="g-group l-lg-mar-bot-6 l-md-mar-bot-4  " style="margin: 0px 0px 30px\; padding: 0px\; font-size: 0px\; letter-spacing: 0px\; color: rgb(57\, 54\, 79)\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;">\n<div class="g-cell g-cell-10-12 g-cell-md-1-1" style="margin: 0px\; padding: 0px 15px\; width: 560px\; box-sizing: border-box\; display: inline-block\; overflow: hidden\; vertical-align: top\; letter-spacing: 0.5px\; font-size: 0.933333rem\; line-height: 1.25rem\;">\n<div class="has-user-generated-content js-d-read-more read-more js-read-more read-more--medium-down read-more--expanded" data-xd-wired="read-more" dorsal-guid="762ad4bc-d487-abd2-7ab7-5a88c87caa4d" style="margin: 0px\; padding: 0px\;">\n<div class="js-xd-read-more-toggle-view read-more__toggle-view" style="margin: 0px\; padding: 0px\; overflow: hidden\; position: relative\; overflow-wrap: break-word\;">\n<div class="js-xd-read-more-contents text-body-medium" data-automation="listing-event-description" style="margin: 0px\; padding: 0px\; font-size: 0.933333rem\; line-height: 1.25rem\;"><span style="font-size:12px\;"><span style="font-weight: 700\; padding-top: 0px\;">ROI Calculation &amp\; Beyond: Mistakes\, Future of Online Marketing\, and Staying Ahead of Your Competitors</span></span></div>\n</div>\n</div>\n</div>\n</div>\n\n<div class="g-group l-mar-bot-6 l-sm-mar-bot-4" style="margin: 0px 0px 30px\; padding: 0px\; font-size: 0px\; letter-spacing: 0px\; color: rgb(57\, 54\, 79)\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;">\n<div class="structured-content g-cell g-cell-10-12 g-cell-md-1-1" style="margin: 0px\; padding: 0px 15px\; width: 560px\; box-sizing: border-box\; display: inline-block\; overflow: hidden\; vertical-align: top\; letter-spacing: 0.5px\; font-size: 0.933333rem\; line-height: 1.25rem\;">\n<h2 class="text-body-large hide-small" style="margin: 0px -0.25px 0px 0px\; padding: 0px\; font-weight: 600\; font-size: 1.2rem\; line-height: 1.5rem\; letter-spacing: 0.25px\;"><span style="font-size:12px\;">About this Event</span></h2>\n\n<div class="has-user-generated-content" data-automation="about-this-event-sc" style="margin: 0px\; padding: 0px\;">\n<div class="structured-content-rich-text structured-content__module l-align-left l-mar-vert-6 l-sm-mar-vert-4 text-body-medium" style="margin: 30px 0px\; padding: 0px\; font-size: 0.933333rem\; line-height: 1.25rem\; text-rendering: optimizelegibility\;">\n<p style="margin: 0px\; padding: 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-size:12px\;"><span style="font-weight: 700\; padding-top: 0px\;">Texas State SBDC</span>&nbsp\;in conjunction<span style="font-weight: 700\;">&nbsp\;</span><a href="https://sanmarcostexas.com/" rel="nofollow noopener noreferrer" style="color: var(--eds-control\,#3659e3)\; text-decoration-line: none\; cursor: pointer\; background-color: transparent\;" target="_blank"><span style="font-weight: 700\; padding-top: 0px\;">San Marcos Chamber of Commerce</span></a><span style="font-weight: 700\;">&nbsp\;</span>welcome special guest<a href="https://shanebarker.com/" rel="nofollow noopener noreferrer" style="color: var(--eds-control\,#3659e3)\; text-decoration-line: none\; cursor: pointer\; background-color: transparent\;" target="_blank">&nbsp\;<span style="font-weight: 700\; padding-top: 0px\;">Shane Barker</span></a>&nbsp\;as he talks Google Analytics and Google Search Console as well as discuss ROI and its calculations for each business type (product/service). Shane will discuss methods to stay ahead of competitors and common mistakes to avoid. Lastly\, a sneak peek into the future of online business.</span></p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-size:12px\;">In this live session\, you&rsquo\;ll learn:</span></p>\n\n<ul style="margin: 0px\; padding-top: 10px\; padding-right: 0px\; padding-left: 2em\; list-style-position: initial\; list-style-image: initial\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;">\n	<li style="margin: 0px\; padding: 0px\;"><span style="font-size:12px\;">Understanding Google Analytics &amp\; Google Search Console</span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;"><span style="font-size:12px\;">How to Calculate ROI for Your Business</span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;"><span style="font-size:12px\;">Strategies &amp\; Tools to Stay Ahead of Your Competitors</span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;"><span style="font-size:12px\;">Common Mistakes of Online Marketing and How to Avoid Them</span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;"><span style="font-size:12px\;">Future of Online Marketing</span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;"><span style="font-size:12px\;">Pro Tips and Examples</span></li>\n</ul>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-size:12px\;"><span style="font-weight: 700\; padding-top: 0px\;">*REGISTRATION TO CLOSE DAY BEFORE. EMAIL PROVIDING ZOOM LINK TO FOLLOW.</span></span></p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-size:12px\;"><span style="font-weight: 700\; padding-top: 0px\;">THIS WORKSHOP IS BROUGHT TO YOU AT NO-COST BY CARES ACT FUNDING SUPPORT.</span></span></p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-size:12px\;">About the Instructor:</span></p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-size:12px\;"><span style="font-weight: 700\; padding-top: 0px\;">Shane Barker\, Digital Strategist\, Brand &amp\; Influencer Consultant&nbsp\;</span>who specializes in ecommerce\, influencer marketing\, product launches\, sales funnels\, targeted traffic\, and website conversions to drive sales. He has consulted with Fortune 500 companies\, influencers with digital products\, and a number of A-List celebrities\, He is also an instructor at UCLA.</span><img height="375" src="https://img.evbuc.com/https%3A%2F%2Fcdn.evbuc.com%2Fimages%2F107280848%2F20556533466%2F1%2Foriginal.20200729-151227?h=2000&amp\;w=720&amp\;auto=format%2Ccompress&amp\;q=75&amp\;sharp=10&amp\;s=a797bb71b16d92e5b37a2b1b22b864f1" style="height: 375px\; width: 250px\;" width="250" /></p>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n</div>\n\n<div class="g-group l-mar-bot-6 l-sm-mar-bot-4" helvetica="" neue="" style="margin: 0px 0px 30px\; padding: 0px\; font-size: 0px\; letter-spacing: 0px\; color: rgb(57\, 54\, 79)\; font-family: ">\n<div class="structured-content g-cell g-cell-10-12 g-cell-md-1-1" style="margin: 0px\; padding: 0px 15px\; width: 560px\; box-sizing: border-box\; display: inline-block\; overflow: hidden\; vertical-align: top\; letter-spacing: 0.5px\; font-size: 0.933333rem\; line-height: 1.25rem\;">\n<div class="has-user-generated-content" data-automation="about-this-event-sc" style="margin: 0px\; padding: 0px\;">\n<div class="structured-content__module l-mar-vert-6 l-sm-mar-vert-4 text-body-medium" style="margin: 30px 0px\; padding: 0px\; font-size: 0.933333rem\; line-height: 1.25rem\;">&nbsp\;</div>\n</div>\n</div>\n</div>\n
LOCATION:Online Event
UID:e.2626.5155945
SEQUENCE:3
DTSTAMP:20260526T184524Z
URL:https://business.sanmarcostexas.com/events/details/move-your-brick-and-mortar-business-online-part-4-of-4-part-series-by-texas-state-university-sbdc-5155945
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