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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20200901T160000Z
DTEND:20200901T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Move Your Brick-and-Mortar Business Online (Part 3 of 4 Part Series) by Texas State University SBDC
DESCRIPTION:Awareness Continued - Optimizing Conversions & Debunking Myths\n\n\n\n\n\n\n\nAbout this Event\n\n\n\nTexas State SBDC in conjunction San Marcos Chamber of Commerce welcome special guest Shane Barker as he continues his discussion of online marketing methods and provides a detailed look at influencer marketing. He will also discuss methods for analyzing website conversion rate\, conducting A/B testing\, and talk about the myths of online marketing.\n\nIn this live session\, you'll learn:\n\n\n	Methods to Build Your Brand Online (Continued)\n	Analyzing Website's Conversion Rate\n	How to Conduct A/B Testing\n	Optimizing Your Conversion Rates\n	Myths of Online Marketing\n	Pro Tips and Examples\n\n\n*REGISTRATION TO CLOSE DAY BEFORE. EMAIL PROVIDING ZOOM LINK TO FOLLOW.\n\nTHIS WORKSHOP IS BROUGHT TO YOU AT NO-COST BY CARES ACT FUNDING SUPPORT.\n\nAbout the Instructor:\n\nShane Barker\, Digital Strategist\, Brand & Influencer Consultant who specializes in ecommerce\, influencer marketing\, product launches\, sales funnels\, targeted traffic\, and website conversions to drive sales. He has consulted with Fortune 500 companies\, influencers with digital products\, and a number of A-List celebrities\, He is also an instructor at UCLA.
X-ALT-DESC;FMTTYPE=text/html:<div class="g-group l-lg-mar-bot-6 l-md-mar-bot-4  " style="margin: 0px 0px 30px\; padding: 0px\; font-size: 0px\; letter-spacing: 0px\; color: rgb(57\, 54\, 79)\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;">\n<div class="g-cell g-cell-10-12 g-cell-md-1-1" style="margin: 0px\; padding: 0px 15px\; width: 560px\; box-sizing: border-box\; display: inline-block\; overflow: hidden\; vertical-align: top\; letter-spacing: 0.5px\; font-size: 0.933333rem\; line-height: 1.25rem\;">\n<div class="has-user-generated-content js-d-read-more read-more js-read-more read-more--medium-down read-more--expanded" data-xd-wired="read-more" dorsal-guid="c0149b94-250a-cab8-ba8c-8d9496057ecf" style="margin: 0px\; padding: 0px\;">\n<div class="js-xd-read-more-toggle-view read-more__toggle-view" style="margin: 0px\; padding: 0px\; overflow: hidden\; position: relative\; overflow-wrap: break-word\;">\n<div class="js-xd-read-more-contents text-body-medium" data-automation="listing-event-description" style="margin: 0px\; padding: 0px\; font-size: 0.933333rem\; line-height: 1.25rem\;"><span style="font-size:12px\;"><span style="font-weight: 700\; padding-top: 0px\;">Awareness Continued - Optimizing Conversions &amp\; Debunking Myths</span></span></div>\n</div>\n</div>\n</div>\n</div>\n\n<div class="g-group l-mar-bot-6 l-sm-mar-bot-4" style="margin: 0px 0px 30px\; padding: 0px\; font-size: 0px\; letter-spacing: 0px\; color: rgb(57\, 54\, 79)\; font-family: &quot\;Neue Plak&quot\;\, -apple-system\, BlinkMacSystemFont\, Roboto\, &quot\;Helvetica Neue&quot\;\, Helvetica\, Tahoma\, Arial\, sans-serif\;">\n<div class="structured-content g-cell g-cell-10-12 g-cell-md-1-1" style="margin: 0px\; padding: 0px 15px\; width: 560px\; box-sizing: border-box\; display: inline-block\; overflow: hidden\; vertical-align: top\; letter-spacing: 0.5px\; font-size: 0.933333rem\; line-height: 1.25rem\;">\n<h2 class="text-body-large hide-small" style="margin: 0px -0.25px 0px 0px\; padding: 0px\; font-weight: 600\; font-size: 1.2rem\; line-height: 1.5rem\; letter-spacing: 0.25px\;"><span style="font-size:12px\;">About this Event</span></h2>\n\n<div class="has-user-generated-content" data-automation="about-this-event-sc" style="margin: 0px\; padding: 0px\;">\n<div class="structured-content-rich-text structured-content__module l-align-left l-mar-vert-6 l-sm-mar-vert-4 text-body-medium" style="margin: 30px 0px\; padding: 0px\; font-size: 0.933333rem\; line-height: 1.25rem\; text-rendering: optimizelegibility\;">\n<p style="margin: 0px\; padding: 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-size:12px\;"><span style="font-weight: 700\; padding-top: 0px\;">Texas State SBDC</span>&nbsp\;in conjunction<span style="font-weight: 700\;">&nbsp\;</span><a href="https://sanmarcostexas.com/" rel="nofollow noopener noreferrer" style="color: var(--eds-control\,#3659e3)\; text-decoration-line: none\; cursor: pointer\; background-color: transparent\;" target="_blank"><span style="font-weight: 700\; padding-top: 0px\;">San Marcos Chamber of Commerce</span></a><span style="font-weight: 700\;">&nbsp\;</span>welcome special guest<a href="https://shanebarker.com/" rel="nofollow noopener noreferrer" style="color: var(--eds-control\,#3659e3)\; text-decoration-line: none\; cursor: pointer\; background-color: transparent\;" target="_blank">&nbsp\;<span style="font-weight: 700\; padding-top: 0px\;">Shane Barker</span></a>&nbsp\;as he continues his discussion of online marketing methods and provides a detailed look at influencer marketing. He will also discuss methods for analyzing website conversion rate\, conducting A/B testing\, and talk about the myths of online marketing.</span></p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-size:12px\;">In this live session\, you&rsquo\;ll learn:</span></p>\n\n<ul style="margin: 0px\; padding-top: 10px\; padding-right: 0px\; padding-left: 2em\; list-style-position: initial\; list-style-image: initial\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;">\n	<li style="margin: 0px\; padding: 0px\;"><span style="font-size:12px\;">Methods to Build Your Brand Online (Continued)</span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;"><span style="font-size:12px\;">Analyzing Website&rsquo\;s Conversion Rate</span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;"><span style="font-size:12px\;">How to Conduct A/B Testing</span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;"><span style="font-size:12px\;">Optimizing Your Conversion Rates</span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;"><span style="font-size:12px\;">Myths of Online Marketing</span></li>\n	<li style="margin: 0px\; padding: 5px 0px 0px\;"><span style="font-size:12px\;">Pro Tips and Examples</span></li>\n</ul>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-size:12px\;"><span style="font-weight: 700\; padding-top: 0px\;">*REGISTRATION TO CLOSE DAY BEFORE. EMAIL PROVIDING ZOOM LINK TO FOLLOW.</span></span></p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-size:12px\;"><span style="font-weight: 700\; padding-top: 0px\;">THIS WORKSHOP IS BROUGHT TO YOU AT NO-COST BY CARES ACT FUNDING SUPPORT.</span></span></p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-size:12px\;">About the Instructor:</span></p>\n\n<p style="margin: 0px\; padding: 10px 0px 0px\; color: rgb(111\, 114\, 135)\; font-size: 16px\; line-height: 1.5rem\;"><span style="font-size:12px\;"><span style="font-weight: 700\; padding-top: 0px\;">Shane Barker\, Digital Strategist\, Brand &amp\; Influencer Consultant&nbsp\;</span>who specializes in ecommerce\, influencer marketing\, product launches\, sales funnels\, targeted traffic\, and website conversions to drive sales. He has consulted with Fortune 500 companies\, influencers with digital products\, and a number of A-List celebrities\, He is also an instructor at UCLA.</span></p>\n\n<div><br />\n<img height="375" src="https://img.evbuc.com/https%3A%2F%2Fcdn.evbuc.com%2Fimages%2F107280848%2F20556533466%2F1%2Foriginal.20200729-151227?h=2000&amp\;w=720&amp\;auto=format%2Ccompress&amp\;q=75&amp\;sharp=10&amp\;s=a797bb71b16d92e5b37a2b1b22b864f1" style="height: 375px\; width: 250px\;" width="250" /></div>\n</div>\n\n<div class="structured-content__module l-mar-vert-6 l-sm-mar-vert-4 text-body-medium" style="margin: 30px 0px\; padding: 0px\; font-size: 0.933333rem\; line-height: 1.25rem\;">&nbsp\;</div>\n</div>\n</div>\n</div>\n
LOCATION:Online Event
UID:e.2626.5155929
SEQUENCE:3
DTSTAMP:20260526T184523Z
URL:https://business.sanmarcostexas.com/events/details/move-your-brick-and-mortar-business-online-part-3-of-4-part-series-by-texas-state-university-sbdc-5155929
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